What is
Next Ridge Capital?

Next Ridge Capital is a private investment, management, and consulting business that invests in companies in the fishing, hunting, and outdoor industries. We focus on these “Passion Brands” because that is where we’ve spent our entire careers and is our expertise. We seek to partner with executives and founders who share our mission and values.

Your Future Awaits Over the Next Ridge

Who is
Next Ridge Capital?

The founding partners and Managing Directors of Next Ridge Capital are Jeff Fryhover and Mike Gawtry. With almost 60 years combined outdoor industry experience, mostly in executive & leadership roles, Jeff & Mike bring a wealth of knowledge to the table. Expertise includes Sales, Marketing, Merchandising, Manufacturing, Supply Chain, Sourcing, Finance and Operations.

Next Ridge Capital Mission Statement

Our Mission: Grow, Inspire, Enable, Give
We believe in growing and building exceptional and enduring businesses. We believe in inspiring and enabling people to reach their full potential. We believe in giving back to the people and the communities that support the outdoor recreation we love.

Next Ridge Capital Values

Profit with a Purpose

Our business decisions matter; we impact people in positive ways.

Integrity

Do the right thing, the right way, even when no one is watching.

Passion

We are passionate about wild places, and connecting people to the outdoors.

People Matter

Inspire and Enable people to reach their full potential.

Live Generously

We use our time, talents, and capital to
make a difference in the lives of people.